Well, that could possibly be the final part of the process....but I have to believe that the seed that starts it all is some cool person who decided to go into advertising stating "People have got to hear this song! and it would work so well." Otherwise we'd still be hearing "Like A Rock" by Bob Seger.

Yeah, I can understand that, but i feel like most of the time they're really just looking for a good hook. Hank's probably right when he said that it's ideal driving music and makes people wanna drive. And add on top of that, people working in advertising that have their finger on the pulse of cool music and figure, "we could get this for cheap!" All you've gotta do is sell it to your bosses, right? Feels like it's all a combination of everything. Rockin Rod Strychnine said:

But wouldn't it make more sense to grab a band like the Shins(McDonalds) or Arcade Fire than The Reigning Sound or Flaming Sideburns? They are not big stars but those KEXP bands (college rock? alternative?) are much more popular.

No. I think what a friend told me is that there a lot more hip people working in advertising these days than there were in the 80s and 90s. Monktime got used in a Gatorade ad, and even though it was a studio group with female singers, All Kindsa Girls by the Real Kids was used, and when a team was assembled to find real songs about Chevorelets, Brand New Chevy by the Devil Dogs made it into the mix. I don't think it has anything to do with being able to pay somebody less money than a bigger star.

ryan said:

A friend of mine and I were talking about this, and how a lot of it probably has to do with being able to pay small bands less - big stars mean big payouts.

But wouldn't it make more sense to grab a band like the Shins(McDonalds) or Arcade Fire than The Reigning Sound or Flaming Sideburns? They are not big stars but those KEXP bands (college rock? alternative?) are much more popular. No. I think what a friend told me is that there a lot more hip people working in advertising these days than there were in the 80s and 90s. Monktime got used in a Gatorade ad, and even though it was a studio group with female singers, All Kindsa Girls by the Real Kids was used, and when a team was assembled to find real songs about Chevorelets, Brand New Chevy by the Devil Dogs made it into the mix. I don't think it has anything to do with being able to pay somebody less money than a bigger star. ryan said:

A friend of mine and I were talking about this, and how a lot of it probably has to do with being able to pay small bands less - big stars mean big payouts.

A friend of mine and I were talking about this, and how a lot of it probably has to do with being able to pay small bands less - big stars mean big payouts.

Yeah they were. Have Love Will Travel was used. Jamie said:

Weren't The Sonics in a Land Rover commercial a while back? Someone at the land rover marketing department has good taste.

Weren't The Sonics in a Land Rover commercial a while back? Someone at the land rover marketing department has good taste.

I remember being totally shocked to find garage rock riffs being used in car commercials soon after the so-called garage revolution in 2002 and finding one of them to be Flaming Sideburns' "Street Survivor". I had no idea at the time who it was and thought it was just a studio group hired to imitate the Hives.

You'll find familiar garage rock/surf songs in all sorts of major car commercials. I think I remember a similar discussion somewhere but not with the Reigning Sound... anyway... it's pretty ideal driving music and makes even those that don't listen to garage want to get in a car and drive.

Uh...I guess so! Have a look. Although this is not the commercial i saw: http://www.landroverusa.com/us/en/home.htm

Am I losing my mind but I think I saw a Land Rover commercial on CNN this morning which featured the Reigning Sound's "You Got Me Humming".  Has anyone else seen this or have the drugs taken their toll on me? 

Hi,Mardy, well,let me know if you try this.. High Lord Mardy Pune said:

Thanks for that Freddi.

FREDDI said:

Check this interesting mod/kit to convert a Epiphone valve JR into a Reverb unit

Thanks for that Freddi. FREDDI said:

Check this interesting mod/kit to convert a Epiphone valve JR into a Reverb unit

Good,but is it a new one? Here in Italy is available just now. I think I'll check it. Maybe with a Boss Bassman emulator:all the gear in a pocket! :D :D Mel Bergman said:

All,

Having tried many reverbs through the years, I think the new Boss/Fender pedal is the best at recreating an old outboard Fender. And as a bonus, it runs on a 9v battery, which is great for traveling overseas. Danelectro- JUnk. Holy grail, okay, but not lacks that certain something. I remember building a small box with the guts of a 64 reverb and a tiny accutronix pan, just to get something I could take on a Plane. Imagine trying that now, post 9/11.

Mel
Phantom Surfers


Mel
Phantom Surfers

All,

Having tried many reverbs through the years, I think the new Boss/Fender pedal is the best at recreating an old outboard Fender. And as a bonus, it runs on a 9v battery, which is great for traveling overseas. Danelectro- JUnk. Holy grail, okay, but not lacks that certain something. I remember building a small box with the guts of a 64 reverb and a tiny accutronix pan, just to get something I could take on a Plane. Imagine trying that now, post 9/11.

Mel
Phantom Surfers


Mel
Phantom Surfers

Anyone heard about a France built fuzz by Roadrunner,and called Supersonic? It is "sponsored"by some garage players as Billy Childish,DM Bob,Mooney Suzuki,Jon Spencer. This trade makes lots of non-conventional shape guitars and basses too.. http://roadrunner.guitars.free.fr/index.php?page=home

Check yours now!

I think Go-Go Dancers are freakin' cool! I mean really, how awesome is it to watch some chic in a 60's go-go get up, dance on stage or in a cage, while the band is playing? It's just all the more entertaining in my book. It gives the show a bit more UMPH! =)

HAW! Now that looks like a book I wanna read!

Great article. Thanks for that. Rockin Rod Strychnine said:

Here's an interesting article on the subject of what kind of band they were

http://www.slate.com/id/2113829/

Here's an interesting article on the subject of what kind of band they were http://www.slate.com/id/2113829/

None of these comments are "off the mark", everyone is entitled to their opinion and this is what this chat is all about. I agree with you that The Clash were a rock & roll band, plain and simple.

I'm surprised how off the mark alot of these comments are, especially for people on a site like this...They were simply a fantastic rocknroll band, who climbed across genre's fearlessly...THEY didn't think of themselves as 'punk' & never wanted to be called that...'early punk' was rocknroll? All punk is rocknroll! Something 'phony' about Strummer, and you can't pin point it?! That's the phoniest thing ever! He gave all his money from the US festival to people in fucking East LA!...Sandinista! is in one (3) lp more than most bands have done in a career: documenting the real moment & weave through jazz, rock, dub, gospel, motown, soul (and more) all the while still maintaining their own sound and never pandering...to get off at the first bus stop (of music) & to only dig punk, is so unpunk!

I think we were picking people famous amongst ourselves. The White Stripes aren't going to have trouble getting into the Rock and Roll Hall of Fame in 2021 (if it's still around) like groups we've picked for the garage punk hall of fame.

The White Stripes

because unlike pretty much every other artist mentioned so far they're actually... ya know... famous.

Anyone?