My guess is that Scion found out a good portion of their customers were young hip adults. Once that information was discovered they probably hired a outside marketing company who knew what "young hip adults" liked. That's why they advertise in art mags and get involved in garage music. Garage is about the only "cool" music scene that still has rock and roll involved. Must kids like electronic music or are really young and are devoted to pop stars. The other rock scenes are more classic rock driven, that means an older crowd. The company is more then likely made up of late 20's early 30's people who loved The Oblivions and The Dirtbombs and know the new garage bands. I'm sure they read 'zines shopped at record stores and did the same things we all did if you liked garage punk. They ape what they saw as kids and know that if has a retro feel to it, young adults will like it as well. This could go on for awhile, garage rock and lowbrow art will never be mainstream. I really don't think the makers of Scion are fooling anyone, They could give a shit how people find out about their cars, just as long as they do. I like that a company is spending money to associate themselves with garage, I get to watch their movies, read 'zines and see some of my favorite bands get some exposure that they wouldn't have gotten without Scions help. If it means one cool band can stay together longer and do what they want for a living, it's all worth it. Listen to all the so called "music" that's popular, we get to see maybe 3 bands we like make it every 10 years. The White Stripes and The Black Keys are the only 2 I can think of that really "made it" in the last few years. We are smart enough to know whats real and whats fake, that's why we hang out here. Take Scions free stuff, read or listen to it, throw away what you don't like and keep what you do. It's that easy. I think I may have wrote something like this before, so if I did I'm sorry. I'm getting too old to remember everything.
