I used to think that wtiting music for commercials was a total sellout. Then I heard "Search & Destroy" used to sell sneakers.That shot that theory to hell. In my own case, the commercial deal fell in our lap 30 years after the band broke up. So it was not created with that as a goal. However, because we recorded at the highest quality available, these things have come our way. I agree with you regarding the fact that it's getting harder to make a living off of music. It was hard enough 20 years ago when I had a major label deal with RCA. That's why I have another career in which I make my money. This way I can play the type of music I love without ever having to worry about making it commercial. Still, I want whatever I do to sound as good as possible. I'm not just talking about local bands either. I've seen a few national acts even bands coming over from Europe that play really well & draw good sized crowds at the best clubs in town. I bought their CD's from their merch tables, & found them unlistenable. I personally know a few DJ's from Little Steven's Underground Garage radio. I've given them CD's of some hot local bands. They can not play these lo-fi CD's on the air. A little airplay on a station like that can really help a band survive. I went to Art School. I studied Photography. I remember a kid in my class came to school with a crappy camera. Our professor told him that he should think of the camera as the tool of the trade & that a craftsman is only as good as the tools he is using will allow him to be. It's the same with music. If you use crappy gear and record as cheaply as possible, it's going to sound cheap & crappy. Till this day I hear people complaing about the mix on Johnny Thunder's Heartbreakers LP LAMF. I remember them in the very early days as a much better live band than that record captured. They're gone, the record is all that's left. It's not as good as it could have been. You see where I'm coming from here?


