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It's a great concept and a noble effort to save record stores. But it's a horrible execution - a form of elitism aimed at those who have turntables, limited to a very few who are lucky enough to be ones of the first in the know.
Now, I will admit to being a bit of a hypocrite here; if I had the money the Seeds' records would have been on my Oracle or Dual in a second and I wouldn't have had a thought about those on pensions or anyone who can't afford the luxury of a turntable. I have been a Seeds fanatic since 1966 who no longer has a turntable. Excluding people like me IS pure elitism. And it sucks.
The least that could be done is to offer these tracks later to digital owners, like most of us. (I love analog by the way and still have dozens of my favourite records, many dating back to the late 50's, I just can't afford a decent table.)