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I was surprised no one had started a thread about it, so I started one.
http://video.adultswim.com/promotions/201305_garageswim/
Yes, Dr. Pepper is the sponsor. Aside from that, Adult Swim has worked with great independent labels in the past (Definitive Jux, Ghostly International, Stones Throw, etc.). Adult Swim looks cooler (as if that was possible), great bands gain a new audience (maybe), and we get more more music for free – including a new Gories track!