I bet the car company itself has very little to do with it. It's marketing, and whoever their marketing agency is (I think it's ATTIK or Rogers and Cowan) most likely came up with the whole plan/strategy to conquer the young, trendsetting hipster market (think 18-24 year olds) by getting them involved with Vice, and Vice just happens to be vesting a lot of promotion into garage rock these days. Scion has done some pretty unique things in marketing its brand that other car makers haven't tried. Watch the video on this article to see what I mean.
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. For more information, visit www.scion.com.
joey fuckup said:
Yep, downloaded mine a couple of weeks ago...Ha, sorry I didn't post something about it on here (Thanks Steve). There's also a free download from King Khan on there too! I was really impressed with Scion's music site, but honestly haven't had the time to check out their online 'zine. Very cool (and odd) that a car company would put this much effort and support into music, though, but I'm not complaining at all! Hopefully I'll make one of their garage musicfests one day (granted they continue to do one every year).
