My belief (by the way, belief is a possession, believe is a verb) is that Little Steven gets a lot of people who would never had been a fan of garage rock into becoming a believer.
While a found out this month that he does take a bit of a corporate (nazi?) approach to his label and song lists (all songs recorded by bands on Wicked Cool have to be approved before being released and hosts of the sattalite shows like Manfred from the Woggles HAVE to play songs that are approved by Steven), the people who work for him and the bands are still happy, unlike people who work for Universal or Clear(?).
While I don't care for the corporate approach, if the bands don't mind, it's all good.