Oh , you mean BILL (NOT his real name!) . That's an interesting observation , on his part , or the industry's part.....Color can be used to grab your attention , to entice the buyer , but , I was just telling our friend , Pope (Also not his real name!) , about how colors can really fuck up the whole presentation , in terms of detracting vital information from the consumer (No , I'm getting this from Ralph Nader , tho' I met him in about 1986.).....Case in point , Reverend Horton Heat's most recent (And , very possibly , his best.) CD , "Laughin' and Cryin'". Well , Yep Roc , tho' they host some fine acts , has always been distribution - challenged , so when I could find ONE store in Chicago that had it in stock , I finally had to have somebody show me where it was , because the lettering , in black on medium - dark blue , was impossible to read. You have to think about complementary colors (RED/GREEN , YELLOW /PURPLE , ORANGE /BLUE.) , OR JUST COLORS THAT COMPLEMENT EACH OTHER , SOME THINGS STAND OUT BECAUSE THEY'RE LIGHT , SOME BECAUSE THEY'RE DARK. THIS VELVETT FOGG SLEEVE , NOT ONLY IS IT UGLY , THE COLORS DON'T EVEN WORK TOGETHER , BUT , i'M SURE THAT WAS INTENTIONAL. THE TRENIERS CD , NOT THE UGLY ONE , THE COLORS ARE SUBDUED , NOT PASTEL , SORTA SEPIA TONE , AND , I THINK , LIGHT BLUE. SOMEBODY DID THEIR JOB.
James Porter said:
A friend of mine who does liner notes for reissues (John, you know him too) once told me that major labels HATE to run black and white photos on covers. It subconsciously keeps younger buyers away. Okay, I admit that a few embellishments here 'n' there don't hurt - say, a black-and-white photo with color print (like Bear Family did for the Treniers), or even a mockup of an old 50s poster (like Sony Legacy did on They Rock!). But that bad colorization job that Sony Special Products used on Rockin' Is Our Bizness is unforgivable, even for a budget label.